Essentials Bed Linen 101

Luxury to Love: Introducing our Essential Bed Linen Collection

Discover the luxurious comfort of our essential bed linen collections, crafted from sumptuous cotton sateen, washed European linen, crisp cotton percale and sustainable organic cotton. From the ultimate in sophisticated luxury to simple, stylish bed linen, we’re sharing a ‘101’ guide to our essentials collection. Read on to learn about these beautiful ranges, ranked in order from ‘premium luxury’ to ‘perfect for every bed’ and the fabrics they’re made from. Understand what our fabric certifications mean, view our helpful care guides and don’t just take our word for it – read our happy customer reviews before you purchase.

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1. Imperial Bed Linen Collection – the ultimate in essential luxury

Our top of the range Imperial collection is the ultimate in luxury bed linen. Crafted from 1000 thread count, cotton sateen with a silky smooth finish and a weightier feel. The smooth ‘sateen’ finish is created by tightly weaving four threads over and one under, which results in a luxurious, thicker weight fabric. Our Imperial bed linen is perfect for a sumptuous, classic white bed, offering enduring beauty for elegant and timeless style.

Season Recommendation: autumn and winter and cooler climates year round.
Imperial Collection: duvet cover sets, long duvet cover sets, sheet sets, fitted and flat sheet separates, long single fitted sheets for split beds, standard pillowcases, oxford pillowcases, European pillowcases and Lodge pillowcases.
Certification: OEKO-TEX certified.

5 Star Trustpilot Review: Imperial Fitted Sheet “Absolute luxury to sleep on. The cotton is thick and feels of high quality. Once I slept on the Imperial range I didn't want to revert to anything else!” Tejada

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2. Monarch Bed Linen Collection – simply elegant with a soft hand feel

Similar in sumptuous feel to Imperial, our Monarch bed linen offers elegant luxury with a twist. Crafted from 750 thread count cotton sateen, our Monarch fabric feels incredibly soft and smooth to the touch. The smooth finish is created by tightly weaving four threads over and one under, which results in a luxurious, thicker fabric but slightly lighter in weight than Imperial. For the twist, our Monarch bedding features an embroidered stripe in a small, considered range of colours, elevating simple white bedding to elegant.

Season Recommendation: autumn, winter, spring and cooler climates year round.
Monarch Collection: duvet cover sets, long duvet cover sets, fitted and flat sheet separates, standard pillowcases, oxford pillowcases, European pillowcases and Lodge pillowcases.
Certification: OEKO-TEX certified.

5 Star Trustpilot Review: Monarch Fitted Sheet. “This is the second fitted sheet in this quality 750TC we have purchased. Best fitted bottom sheet you can own!” Jude

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3. Loft Linen Bed Linen Collection – relaxed luxury for enduring style

Pure linen bedding offers a beautifully casual ‘lived in’ look for soft, relaxed styling. Our Loft Linen collection is crafted from a European Flax certified linen fibre which is both durable and sustainable. Linen is a breathable, responsive fibre which feels cool in summer and warm in winter, making it the perfect year round bedding choice. We pre-wash our linen for extra softness, and the more linen is laundered, the softer it becomes, making it a lovely place to wake up in. Our Loft Linen collection is available in a range of beautiful classic colours and seasonal hues.

Season Recommendation: all seasons.
Loft Linen Collection: duvet cover sets, fitted and flat sheet separates, standard pillowcases, European pillowcases and Lodge pillowcases.
Certifications: European Flax Fibre certified and OEKO-TEX certified.

5 Star Trustpilot Review: Loft Linen Flat Sheet. “Beautiful to sleep in, soft on your skin. They look amazing on the bed and are easy to wash.” Connie

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4. Heirloom Bed Linen Collection – lightweight, crisp and cool

Wonderfully cool to the touch, light and breathable, our Heirloom bed linen is made from crisp cotton percale. The term ‘percale’ refers to the square weave created by weaving threads vertically and horizontally. This results in a fabric that is strong in both directions making it perfect for sheeting. In classic, pristine white, our hotel quality 375 thread count Heirloom sheets feel clean, crisp and cool to sleep in.

Season Recommendation: summer and warm climates or if you’re a hot sleeper, all year round.
Heirloom Collection: sheet sets, fitted and flat sheet separates, standard pillowcases, oxford pillowcases, European pillowcases and Lodge pillowcases.
Certification: OEKO-TEX certified.

5 Star Trustpilot Review: Heirloom Sheet Set. “Gorgeous sheets!! Fantastic quality, beautifully crisp and luxe. Every night is like staying in a hotel.” Georgia

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5. Purity Bed Linen Collection – planet friendly for every bed

Last but not least is our Purity collection, created to offer affordable luxury and designed to suit every bed in your home. Crafted from 250 thread count, certified organic cotton our Purity bed linen feels clean and soft to sleep in. Make sustainable and comfortable beds with Purity bedding in classic white and timeless stripes for easy styling and charming appeal. From kids rooms and guest rooms to bunk rooms and the main bedroom, Purity bed linen looks beautiful on every bed.

Season Recommendation: all seasons.
Purity Collection: duvet cover sets, sheet sets, fitted sheets, fitted cot sheets, standard pillowcases, European pillowcases and Lodge pillowcases.
Certifications: GOTS certified and OEKO-TEX certified.

5 Star Trustpilot Review: Purity Duvet Cover Set. “Lovely soft organic cotton. Washes up well and a dream to sleep under. Would definitely recommend.” Kim

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Our Fabric Certifications Explained

We carefully select ethical fabric suppliers who hold internationally recognised certifications, to ensure we’re delivering the highest quality bed linen for our customers. These certifications guarantee suppliers are regularly audited to maintain agreed standards in their production processes. This includes minimising environmental impact, using sustainable fabric production and applying socially responsible practices.

OEKO-TEX Certification: STANDARD 100 by OEKO-TEX® Certification ensures manufacturers have adhered to environmentally friendly production methods. Products have been tested and proven free of harmful levels of toxic substances.

GOTS Certification: Global Organic Textile Standard (GOTS) ensures organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing to provide a credible assurance to the end consumer.

European Flax® Certification: The guarantee of traceability for premium linen fibre grown in Europe. A natural and sustainable fibre, cultivated without artificial irrigation and GMO free.

Fabric Care Guides

Our collections are made from the finest natural and sustainable fabrics. From cotton sateen and pure linen to cotton percale and certified organic cotton, we design bed linen that is made to last. Purchasing good quality sheets, duvet covers and pillowcases is an investment, so it’s worth taking the time to care for your bed linen correctly. Following our fabric care tips will lengthen the life of your bed linen, keeping it looking and feeling beautiful for longer. Discover how to care for each of the beautiful fabrics we make our collections from in our handy Fabric Care Guides.

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