The primary purpose for which we collect information about you is to enable us to perform our business activities and to provide the best possible customer service.

We collect, hold, and use your personal information to:

provide products and services to you
provide you with information or advice about existing and new products and services
manage product warranties or guarantees, including product or safety recalls
communicate with you and process your requests, including to interact with you via social media
manage and enhance our products
provide you with, operate and manage our loyalty programme
personalise and customise your experience with us and to tailor how we market our products to you based on your purchase history and shopping preferences
provide you with access to secure areas of our websites and apps
provide you with notices regarding updates to your customer experience
conduct competitions or promotions
verify your identity and/or enable you to create and use a payment identity (e.g. through the use of digital wallets)
provide to third parties if you have authorised us to do so
conduct analysis and generate insights
conduct business processing functions for the operation of our websites or our business, for our administrative, marketing, promotional, planning, product/service development, quality control and research purposes
create aggregated and anonymised datasets of customer derived information for commercial purposes
investigate if we have reason to suspect a breach of any of our terms and conditions or any suspected unlawful activity
help prevent fraud and unlawful activity
link previous actions that you have taken on our websites or in our stores with historic data that we have collected but have not been able to identify as yours. For example, tokenised payment card data and device identification data
undertake activities otherwise required or permitted by any law (including the Privacy Act)

Your personal information will be collected by Wallace Cotton Ltd. Your personal information will be held at 2-4 Parkway Drive, Rosedale, Auckland. It may also be held for us in the data centres, platforms and systems of our third-party service providers, some of which may be located outside of New Zealand.

Your personal information will not be shared, sold, rented or disclosed other than as described within this statement or as required or permitted by any law (including the Privacy Act).

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