Linen Love

07 Feb, 2025

Linen Love

Luxurious, buttery soft and breathable, linen is one of our favourite fabrics. Crafted from a responsive flax fibre, linen bedding and clothing feels cool to the touch during the warmer months and warm during the cooler months.

Read on to discover more about linen, our Loft collection and fall in love with the relaxed beauty and softness of pure linen.

DISCOVER LOFT LINEN

Linen 101 – what is linen fabric?

Linen is a soft and sustainable fabric used to make clothing, bedding and homeware. Linen fabric is made from the cellulose fibres that grow inside the leaves of the flax plant. The whole plant is used in the linen making process, creating minimal wastage during production. Flax plants need little water compared to cotton plants. Linen fabric is completely biodegradable and is strong and durable due to the structure of the flax linen fibres.

Our Loft Linen collection is both European flax and OEKO-TEX certified. European Flax® certification is the guarantee of traceability for premium linen fibre grown in Europe. A natural and sustainable fibre, cultivated without artificial irrigation and GMO free. STANDARD 100 by OEKO-TEX® Certification ensures manufacturers have adhered to environmentally friendly production methods. Products have been tested and proven free of harmful levels of toxic substances.

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Introducing our Loft Linen collection

Discover the luxurious essentials of our Loft Linen bedding collection. Choose from duvet cover sets, fitted sheets, flat sheets, bed skirts and pillowcase separates in a range of sizes, including our pretty frilled pillowcases.

Offering classic, relaxed and enduring style, our Loft Linen bedding is available in simple white and timeless natural. These linen cupboard staples are made from pure linen and are designed to go with all interiors and to sit comfortably with plain or patterned bedding.

DISCOVER LOFT LINEN

Styling linen bedding

The beauty of linen bedding is the ability to style it with any other bedding. The neutral colours of white and natural are designed to go with everything and offer endless styling combinations.

Linen feels beautifully soft to sleep in so adding linen sheets to your patterned or plain duvet will create a soft and comfy place to rest. Mix white Loft Linen sheets to checked, striped or floral bedding for beautiful contrast which will instantly lift the look and feel of your bed.

DISCOVER NEW ARRIVALS

How to care for linen

Caring for your linen duvet covers, sheets and pillowcases properly will keep them looking and feeling beautiful for longer. P.S. the more you launder linen, the softer it becomes, making it a lovely place to wake up in.

Follow our laundering tips below and learn more in our handy fabric care guides.
Gentle cold machine wash, using a mild laundry powder or liquid.
Cool tumble dry or line dry in shade.

DISCOVER HOW TO CARE FOR LINEN

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