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Meet our Marketing Team
24 Feb, 2025
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Meet our Marketing Team
Wallace Cotton is made up of many teams who work together and across the business to deliver beautiful collections of bed linen, homeware, sleep and daywear to our customers.
Our marketing team are responsible for taking Wallace Cotton to the world. They do this through managing our website, through communicating with our customers via email, social media platforms, relationship building, advertising and PR and in turn, building brand loyalty and brand awareness. Read on to meet our Marketing Team and discover what their roles are and how they contribute to making Wallace Cotton a lovely place to work and a lovely place to shop.
Meet Julia
What’s your job title?
Marketing and PR Manager
How long have you worked at Wallace Cotton?
Just over 2.5 years.
What are your key tasks?
My role means no two days are ever the same. One day, I could be developing a marketing strategy and working on collaborations; the next, I might be writing press releases and pitching stories to the media. Whether I’m working with the marketing team to find ways to enhance our customers experience with our brand or organising photoshoots and creating content, it’s always exciting and creative.
What do you love about your job?
Wallace Cotton is such a lovely place to work, from the people I get to work with every day, through to the beautiful product itself!
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Meet Ben
What’s your job title?
Ecommerce Manager
How long have you worked at Wallace Cotton?
Three years.
What are your key tasks?
I'm responsible for most things digital. Whether that be the website, our digital marketing and a few things in-between. I co-lead our talented marketing team, that design and deliver all the beautiful campaigns you see and experience.
What do you love about your job?
I've always loved the saying 'What is the most important thing in the world? He tangata, he tangata, he tangata. It is the people, it is the people, it is the people'. It is so true for why I love being a small part of the Wallace Cotton team. The bed linen upgrade has been pretty good too!
Meet Matt
What’s your job title?
Ecommerce Co-ordinator
How long have you worked at Wallace Cotton?
Nine years.
What are your key tasks?
I help bring our marketing ideas to life on our website, helping to create and schedule all of our content, promotions and emails.
What do you love about your job?
In the early days I loved the coffee machine, it was a massive upgrade from Nescafe gold. Then came our famous morning teas with Karen’s cheese scones or Michele’s chocolate brownie...right now I have a renewed admiration of our product, probably my age, but our white bedding is perfection.
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Meet Sarah
What’s your job title?
Copywriter
How long have you worked at Wallace Cotton?
Six and a half years.
What are your key tasks?
I’m responsible for writing all the words for Wallace Cotton. My key tasks include writing our marketing emails, our social posts, our online Notebook, our brand copy, website product copy, website content pages, website SEO copy, print and digital advertising copy, in-store signage, product media releases and even the occasional poem!
What do you love about your job?
I love the variety of writing that my job offers and working with my team and the wider Wallace Cotton team. We work so well together and we care about each other so coming to work each day is a joy.
Meet Kendra
What’s your job title?
Marketing Designer & Coordinator
How long have you worked at Wallace Cotton?
Nine very busy months!
What are your key tasks?
Briefing and designing EDMs, creating content for our website (such as this Notebook!), designing ads and creating social media content.
What do you love about your job?
Being able to create a variety of marketing content with our beautiful products and working with my team! Every day is so varied and it’s the reason I love it so much.
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